identity deconstruction (2023)

Here, I am working with mark-making. I picked two logos from two existing, successful companies to then deconstruct and hybridize. My company combination was Panera Bread and Paper Source. Three final marks (or logos) were made after research, deconstruction, redesign, and refinement. Each mark represents a different concept of company interaction: Company A is dominant in one mark, Company B is dominant in another mark, and both companies are equivalent in the last mark.